This post was written as a guest post by Admiral Media
Influencer marketing is all the hype these days, and any good marketer knows that influencer posts are a surefire way to garner organic engagement. In a 2021 study by Oberlo, it was found that 80% of consumers have carried out a purchase after having seen it recommended by an influencer. However, with how widespread influencer marketing is becoming, paid promotion can ensure an even bigger ROI on your influencer marketing. So, we’re going to take you through all the nuts and bolts on how best to promote your influencer posts in 2022.
First things first, let's take a look at why you need to promote an influencer post. We’ve come up with 5 reasons why you should be putting some extra might behind an already winning marketing strategy:
Now that we’ve explained why you need to be promoting influencer posts, let’s go through how to do it.
First, let’s look at the main players – Facebook and Instagram. So, the process for both of these platforms is pretty much the same, and we’ve compiled what to do into 5 simple steps:
And just like that, you’ve posted your first influencer ad post. It’s really that easy!
Rolling out any kind of marketing campaign in 2022 means that you’ll almost definitely have to consider one platform, TikTok. With over 1 billion active users, it’s impossible to ignore!
On TikTok, authentic and genuine content thrives. People would much rather see unfiltered and relatable content than some glossy branded ad on TikTok. This is where influencers come in. Influencers can help your brand bridge the gap between glossy branded content and raw, engaging videos. So, here’s how to do it using TikTok Spark Ads:
When you’re creating an ad for TikTok, you have two options. The first option is to reach out to a TikTok creator who has featured your product in their content and turn their organic video into a Spark Ad.
To do this, you’ll need to get an authorization code from the owner of the TikTok video. Creators can find this code by navigating to settings and privacy on their accounts and choosing Ad Settings. Once there, they can simply turn on ad authorization, and generate a code.
Your second option is to scout a creator you like through TikTok Creator Marketplace, provide them with a brief on how to promote your product in a video, and boost what they create!
Now you know how to promote an influencer post, what are you waiting for? Build your credibility, engage with your audience and make meaningful content now.
Nominated as Best Mobile App Marketing Agency of the year 2020 at App Promotion Summit Berlin.
Admiral Media is a highly specialized performance marketing & mobile app marketing agency. For more than 10 years we consult mobile publishers and help them to grow their user base. We successfully manage their global performance marketing campaigns across all digital marketing channels. So basically, you can benefit from a holistic and modern marketing approach that fits your needs.
Learn more at https://admiral.media/