The impact of diversification
over marketing results

Marketers love to repeat “diversify your channel mix” as gospel. But does running on more platforms actually make your results better - or just noisier?
We analyzed almost $2bn in ad spend across dozens of advertisers to uncover what really happens when you spread your budget across more channels.

🎲 The truth about diversification - when adding more channels drives growth, and when it just adds noise

📊 Why channel count doesn’t equal performance - and the real metrics that separate efficiency from chaos

🧩 How industry context flips the rules - why the same TikTok budget wins in Gaming but fails in Fintech

💡 Actionable guidance for smarter scaling - how to expand your mix without inflating costs or volatility