ADVENT
Cutting Spend, Keeping Appointments

ADVENT doesn't market in one place. It runs across multiple regions, with a mix of digital, broadcast, and audio all firing at the same time, in one of the most competitive healthcare categories in the US. Traditional attribution reads every booked appointment as marketing success, inflating the channels that look loudest in the dashboard while quietly hiding which ones are actually moving the needle.

See how ADVENT worked with INCRMNTAL to separate channels that drive real appointments from channels that just look like they do, cut weekly media spend by $20k without losing volume, and turn budget decisions into a weekly habit instead of a quarterly debate.

Highlights:

• How to separate true incremental appointments from channels that just correlate with them
• Measuring radio, digital, and broadcast impact side-by-side across multiple DMAs
• Why ongoing weekly monitoring beats one-off attribution reporting for healthcare growth
• Moving from "this channel looks good in the dashboard" to confident, causal budget calls