We are thrilled to present our new brand to you, which reflects our journey as a technology company that's pushing the boundaries of legacy measurement tools. Our brand not only has a fresh and modern look, but also signifies the transformation we've undergone since our launch two years ago. While user-level attribution was once a crucial component for real-time optimization, it's become clear that it's not synonymous with measurement. Relying solely on a single user touchpoint to make budget allocation decisions and optimize efficiency was too narrow-minded. Additionally, with the gradual depreciation of device identifiers, measuring marketing performance through user-level attribution has become impossible. As a result, marketers have had to explore alternative methods to measure their performance. Our INCRMNTAL solution has empowered our clients to unlock hidden value and optimize campaigns in ways they didn't think were possible. 

INCRMNTAL's measurement dashboard has been used by many brands irrespective of marketing budget, marketing mix, omnichannel or web/mobile only. 

Some of the most common use cases:

• Measuring the performance of iOS campaigns post ATT
• Measuring influencer marketing campaigns 
• Measuring an omnichannel marketing strategy 
• Measuring seasonality: holidays, special days, temperature, stock tickers 
• Measuring external events: blockbuster releases, transport strikes, social media crashes.
   

Moreover, we've observed how INCRMNTAL has been leveraged by companies across diverse verticals, including gaming, travel, lifestyle, e-commerce, fintech, and agencies. We've maintained close communication with our clients over the past two years, gathering valuable feedback on our product. This has enabled us to continuously adapt our product to meet the needs of growth marketers, data analysts, and marketing analysts, as INCRMNTAL is often used by different teams within a company. The direct feedback we've received has led us to our latest product release. 

Autonomous is an industry-first, an always-on incrementality measurement platform, which automatically shows the marketer where they gained or lost conversions, sales, revenues, or whatever metrics they are interested in seeing and why. Autonomous allows brands to view where they gained or lost incremental value across any channel, online and offline, without the need for user identifiers or experiments to test which activities are best performing. As the name suggests the platform works uninterrupted, enabling marketers to measure every detail of their marketing activity continuously, removing the requirement for advertisers to manually check the effect of various changes and saving marketing teams hours of time. Read more about the launch of Autonomous here. 

We are excited to take the INCRMNTAL product and brand to the next level. 

Hope you join us for the ride!