Updated Nov 4, 2026

Smartly launches Intelligence Pro, including INCRMNTAL Connect: what does it mean for you?

Earlier this year, INCRMNTAL joined Smartly. Today, Smartly launched Intelligence Pro - and INCRMNTAL Connect is part of it.

If you're an INCRMNTAL customer, the fair question is: what does this mean for me? Short answer - nothing you rely on goes away, and a few new doors open.

What launched

Intelligence Pro is Smartly's new premium offering, available to eligible Smartly customers. It brings planning, performance context, scaling opportunities, and incrementality-based signals together to help marketers make more informed media investment decisions.

Reach Planner - where should I invest?
Benchmarks - How does my performance compare?
INCRMNTAL Connect - Where should I investigate or optimize next? Incrementality-based optimization signals embedded in Smartly Reporting.incrementality intelligence built into Smartly, Provides modeled contribution estimates alongside platform-reported conversions to help marketers identify opportunities to investigate and optimize.
Headroom Analysis - Where can I scale?

One thing to be clear about: INCRMNTAL Connect is not a measurement solution. It's an optimization signal that lives inside the Smartly platform, helping Smartly customers steer spend there.

INCRMNTAL (Standalone platform) vs. INCRMNTAL Connect

Connect is a capability within Intelligence Pro, not necessarily a separate product.

	INCRMNTAL	INCRMNTAL Connect
What it is	A comprehensive, full-funnel incrementality measurement solution.	Incrementality-based optimization signals embedded in Smartly Reporting through Intelligence Pro.
What it does	Helps advertisers estimate the incremental contribution of media investments across channels and understand what’s driving business outcomes.	Adds an incrementality-based view of media contribution to help inform campaign optimization decisions.
Who it's for	Advertisers seeking broader, dedicated incrementality measurement.	Eligible Smartly customers using Intelligence Pro.
Where it lives	The INCRMNTAL platform	Inside Smartly workflows

The bottom line - INCRMNTAL’s standalone platform provides broader measurement capabilities; INCRMNTAL Connect makes modeled contribution signals accessible within everyday Smartly workflows.

What it means for you

Using INCRMNTAL today?

Nothing changes. Existing INCRMNTAL customers can continue using the standalone platform and its capabilities. INCRMNTAL Connect introduces an additional way for eligible Smartly customers to apply incrementality-based signals within Smartly workflows.

Also running campaigns through Smartly?

Connect is a feature of Intelligence Pro that adds an optimization signal to your Smartly workflows. It works alongside your INCRMNTAL measurement - it doesn't replace it.

And there's more coming. INCRMNTAL Connect marks an important step in bringing INCRMNTAL's incrementality expertise into Smartly's platform, helping advertisers apply measurement insights to more informed campaign decisions. We're building more intelligence-based capabilities together, as Smartly evolves toward a more connected, AI-powered advertising platform, we’re exploring deeper ways to bring measurement intelligence closer to media planning, optimization, and execution. And our customers will hear about them first.

Want to learn more?

Whether you're curious about INCRMNTAL, Intelligence Pro or both, get in touch and we'll connect you with the right team at INCRMNTAL or Smartly.
Measurement tells you what worked. Optimization acts on it. With INCRMNTAL and Intelligence Pro, advertisers can bring deeper measurement intelligence and everyday optimization closer together - just don't confuse one for the other.

Source: Smartly Launches Intelligence Pro to Connect Campaign Planning, Performance and Incrementality, Smartly, 2 Nov 2026.