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Articles
Articles and opinion pieces on all things advertising, marketing measurement, analytics and other industry insights. In this section you can also find company and team updates.
by Maor Sadra Updated May 21, 2025
MMM Priors (Challenges with Building MMM) Garbage in, Garbage out
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Updated Aug 17, 2023
Exploring the Multiverse with Maor Sadra
Maor Sadra, co-founder and CEO of INCRMNTAL joins us as we dive deep into an exciting future of advertising where there are hoverboards...
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by Maor Sadra Updated Jan 21, 2025
Mythbusting: Incremental measurement is only relevant for omnichannel advertisers spending millions of dollars
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Updated Jul 6, 2023
Exploring the Multiverse with Claire Rozain
Claire Rozain , Sr Manager, Ad Monetisation and UA Carry1st joins us as we dive deep into the "scary" world that is entrepreneurship!
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Updated Jul 12, 2023
Exploring the Multiverse Bichoï Bastha
Bichoï Bastha, Chief Revenue and Business Officer at Dailymotion joins us as we dive deep into the ever-changing industry that is AdTech and explore a cookie-less future!
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