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Articles and opinion pieces on all things advertising, marketing measurement, analytics and other industry insights. In this section you can also find company and team updates.
Updated Oct 22, 2024
Cross Platform. Omnichannel. Multichannel
Are the new mediums a hype or a trend?
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by Dr. Cedric Jacquiot Updated Aug 26, 2025
Adapting Your Targeting Strategy for a Privacy-First World by Adikteev
Adikteev Shows You How to Adapt Your Targeting Strategy for Success in a Privacy-First World
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Updated Oct 1, 2024
7 Reasons Why Measuring Marketing for Well-Known Brands is More Challenging Than for Non-Branded Products
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by Maor Sadra Updated Jun 30, 2025
What makes retail media so incremental & irresistible ?
Amazon's advertising business has become a massive revenue driver for the company, rising to challenge giants like Google and Facebook in the digital ad space.
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