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Articles
Articles and opinion pieces on all things advertising, marketing measurement, analytics and other industry insights. In this section you can also find company and team updates.
by Maor Sadra Updated Aug 26, 2025
TV Campaign Measurement
A recent study by RACONTEUR shows that TV Advertising budgets have been plummeting in the last few years.
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Updated Aug 25, 2025
Incrementality Testing & Football
Incrementality measurement is such an innovative method of measurement, that we have to use analogies to make what we do clear to marketers.
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by Maor Sadra Updated Jun 30, 2025
The Best Mobile Ad Fraud Detection Platforms in 2025
Mobile Ad Fraud is a multi-billion dollar business.
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Updated Aug 25, 2025
How To Eliminate Click Spam Fraud
Click Spamming is probably (and unfortunately) the easiest way to commit attribution fraud.
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by Maor Sadra Updated May 21, 2025
Attribution Without Device Identifiers
The promise Digital Marketing had to our world was that everything would be trackable
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Updated Aug 24, 2025
The Best Media Mix for 2021
Coming up with a media strategy requires research and an understanding of the ecosystem.
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