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Articles
Articles and opinion pieces on all things advertising, marketing measurement, analytics and other industry insights. In this section you can also find company and team updates.
by Maor Sadra Updated Aug 26, 2025
Measuring Campaigns on iOS
“Can incrmntal measure performance for campaigns on iOS?” is the top question mobile app companies ask us during introduction demo calls.
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by Maor Sadra Updated May 21, 2025
Are Branded Search Campaigns Incremental or Not?
We probably get asked this question over a dozen times per week.
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Updated Aug 26, 2025
Is Marketing an Art or a Science?
My entire career has been in the digital marketing space, since the...
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Updated Aug 26, 2025
How to Promote Influencer Posts
Influencer marketing is all the hype these days, and any...
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by Maor Sadra Updated Aug 26, 2025
The Power of Influencers
The growth of social platforms facilitated an explosion of...
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by Maor Sadra Updated May 21, 2025
Google Announced the Android Privacy Sandbox. Here’s everything you need to know
Google announced their plans to bring the privacy sandbox to...
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