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Articles
Articles and opinion pieces on all things advertising, marketing measurement, analytics and other industry insights. In this section you can also find company and team updates.
Updated Oct 25, 2025
We're All Mad Here: The Skeptical Marketer
We're happy to feature Radostina Zhekova, UA Manager telling how she got to where she's at, her thoughts about gaming in the pandemic, media mix modeling and her experience with data.
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Updated May 21, 2025
Demystifying Problematic Measurement: Deterministic, Fingerprinting, and Probabilistic
“Perception is Reality” is a quote by Harvey LeRoy (Lee) Atwater, an American political consultant and strategist for the republican party.
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Updated Aug 26, 2025
INCRMNTAL secures $4.1 million seed funding as it enters next phase of hyper-growth
25th July 2022: INCRMNTAL, a leading incrementality measurement platform, which allows...
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by Maor Sadra Updated Jun 30, 2025
Should You Advertise During The Holidays?
Seasonality is an elusive and vague term we often use in marketing.
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by Maor Sadra Updated Aug 26, 2025
Snapchat Advertising - Everything you need to know
Snapchat, often the forgotten platform in the digital marketing world...
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by Maor Sadra Updated Aug 26, 2025
Measuring Campaigns on iOS
“Can incrmntal measure performance for campaigns on iOS?” is the top question mobile app companies ask us during introduction demo calls.
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