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Articles
Articles and opinion pieces on all things advertising, marketing measurement, analytics and other industry insights. In this section you can also find company and team updates.
Updated Apr 25, 2023
The Data Science of Machine Learning Scoring App Featuring
The Apple App Store is one of the most popular...
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by Maor Sadra Updated May 21, 2025
Marketing Essentials: Marketing Metrics and KPIs You Should Be Reporting To Your CMO
Impressions, followers, conversions, leads… When it comes to marketing metrics...
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Updated May 21, 2023
Are you a maximalist or a minimalst?
How many channels are companies advertising across?
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by Maor Sadra Updated May 21, 2025
Cutting the Right Marketing Spend
You don’t know that you’re going into a recession until you’re actually in one.
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Updated May 21, 2025
Fraud Always Finds a Way
Mobile advertising has a dark skeleton in the closet under the term Fraud.
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