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Articles
Articles and opinion pieces on all things advertising, marketing measurement, analytics and other industry insights. In this section you can also find company and team updates.
by Maor Sadra Updated Aug 25, 2025
Loyal incentivized traffic
The new paradoxical inventory type
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Updated Aug 21, 2025
Orchestrating Measurements: Vibe.co
Join us in this episode as we spoke with Vibe’s CEO, Arthur, and Executive VP, Dimitri, in one of the most vibrant conversations we had about both CTV, measurement, and everything that’s in between.
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Updated Aug 21, 2025
Orchestrating Measurements: Katherine Sadouskaya
Join us in this episode as we talk with Katherine Sadouskaya User Acquisition & ASO / Women in Games Ambassodor. Katherine is a marketing professional with over 5 years of experience in mobile gaming.
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