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Articles
Articles and opinion pieces on all things advertising, marketing measurement, analytics and other industry insights. In this section you can also find company and team updates.
by Maor Sadra Updated Aug 24, 2025
Diminishing Returns
Maximum Yield, and Negative Returns (Simplified)
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by Maor Sadra Updated May 21, 2025
Understanding Geolift Testing in Marketing measurement
Why we don’t believe in GeoLift Experiments
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by Maor Sadra Updated Aug 26, 2025
When X Misses the Spot
What is up with the social network formally known as Twitter?
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Updated Aug 21, 2025
Inside INCRMNTAL with Aviv Nutovitz
This week on "Inside INCRMNTAL", Aviv Nutovitz, our Sr. Data Scientist shares his 3 year journey at INCRMNTAL and gives you a peak into how far we have come! Exciting things on the horizon!
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