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Articles and opinion pieces on all things advertising, marketing measurement, analytics and other industry insights. In this section you can also find company and team updates.

Mobile attribution is the process of tracking and matching inventory to action , such as a click to an install.
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There are practically hundreds of ad networks pitching mobile...
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There are practically hundreds of ad networks pitching FinTech and Finance companies on a daily basis.
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There are practically hundreds of ad networks pitching...
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There are practically hundreds of ad networks pitching gaming companies on a daily basis.
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There are practically thousands of ad networks and media providers...
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