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Articles
Articles and opinion pieces on all things advertising, marketing measurement, analytics and other industry insights. In this section you can also find company and team updates.
Updated Aug 25, 2025
Why Did My Campaigns Stop Working on UnityAds?
After weeks of optimizations, tests, creative variations, price adjustments, negotiations, and lots of...
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by Maor Sadra Updated Aug 25, 2025
Why Did My IronSource Campaigns Stop Working ?
After weeks of optimizations, tests, creative variations, price adjustments, negotiations, and lots of...
Read Moreby Maor Sadra Updated Aug 25, 2025
Why Did My Google Campaign Stop Working ?
After weeks of optimizations, tests, creative variations, price adjustments, negotiations, and lots of coffee...
Read MoreUpdated Aug 25, 2025
Why Did My Facebook Campaign Stop Working ?
After weeks of optimizations, tests, creative variations, price adjustments, negotiations, and lots of coffee - You got everything to work consistently like a swiss clock.
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by Maor Sadra Updated Aug 25, 2025
Tracking In-Game Ads Campaign Performance
Digital Games is a massive industry having grown to almost $200 billion in global revenues across Mobile...
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by Maor Sadra Updated Apr 22, 2025
Measuring Performance for Influencer Marketing
Platforms like YouTube, Instagram, Facebook, Twitch, Snapchat, TikTok, and others, allowed users around the world to share their creativity and talent with everyone.
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