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Articles
Articles and opinion pieces on all things advertising, marketing measurement, analytics and other industry insights. In this section you can also find company and team updates.
by Maor Sadra Updated Jun 30, 2025
The Surgery Was a Success. The Patient Died.
Why Incrementality Experiments Are the Flatline of Modern Marketing
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by Maor Sadra Updated Jun 13, 2025
The Marketing Data Engineer
A key new member in every marketing team?
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Updated Jun 10, 2025
Are Your Social Media KPIs Telling the Truth?
How Incrementality Reveals the Real Impact
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Updated May 30, 2025
I Measured Incrementality. Now What?
What do you do with the newly found incremental figures?
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Updated May 18, 2025
What Is Incremental Lift
Incremental Lift: Calculation, Formula, and Analysis for Campaign Success
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