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Articles
Articles and opinion pieces on all things advertising, marketing measurement, analytics and other industry insights. In this section you can also find company and team updates.
Updated Jun 6, 2024
Tracking the “Untrackable” - How Can a Marketer Evaluate Non-Attributable Inventories?
We recently got four industry thought leaders together for a roundtable discussion.
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Updated May 21, 2023
Is Control The Ultimate Weapon For A Marketer ?
We recently got four industry thought leaders together for a roundtable...
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by Maor Sadra Updated Mar 25, 2024
“Brand” vs. “Performance”
Mobile marketing and monetization in a non-personalized future have been a hot
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by Maor Sadra Updated May 21, 2025
Anti Yield Optimization
A few weeks ago we wrote an article titled Unlock the value of your marketing spend where we spoke about the bias...
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Updated Jan 21, 2025
Why Is Efficiency In Marketing So Difficult To Achieve?
When a campaign reaches a peak in performance - it’s as if the stars aligned just for you.
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by Maor Sadra Updated May 21, 2025
Why Did My Campaign Stop Performing ?
When a campaign reaches a peak in performance - it’s as if the stars aligned just for you.
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