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Articles
Articles and opinion pieces on all things advertising, marketing measurement, analytics and other industry insights. In this section you can also find company and team updates.
Updated Jun 30, 2025
Always-On Incrementality Eliminates The Need Of Geo-Testing
Now that the user level tracking is becoming a faded memory, advertisers are in...
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by Maor Sadra Updated May 21, 2025
The Impact of App Tracking Transparency
The longest cliff-hanger in history was finally been resolved when Apple launched iOS14.5 (softly) followed by the hard push of iOS14.6 to all iOS users at the end of May this year.
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Updated May 21, 2025
Mythbusting: Incrementality without Experiments
Incrementality measurement is possible without experiments.
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by Maor Sadra Updated Oct 26, 2025
Do It Yourself Incrementality Testing
All the methods you can use to check incrementality
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Updated Aug 25, 2025
Market Like a Marketer
We recently recorded one of the best roundtable discussions we’ve ever had, hosted by incremental and Singular.
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