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Articles
Articles and opinion pieces on all things advertising, marketing measurement, analytics and other industry insights. In this section you can also find company and team updates.
by Maor Sadra Updated Feb 2, 2025
Optimization Based on Incremental Value
A New Paradigm for Advertisers and Ad Platforms
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Updated Jan 20, 2025
Comparing GeoLift Testing, MMM and INCRMNTAL
What are the differences between GeoLift, MMM, and INCRMNTAL?
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by Maor Sadra Updated Sep 2, 2025
LLM Advertising
The inevitability of LLM Ads: Perplexity Ads, ChatGPT Ads, Claude Ads
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