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Articles
Articles and opinion pieces on all things advertising, marketing measurement, analytics and other industry insights. In this section you can also find company and team updates.
Updated Mar 18, 2023
Exploring the Multiverse: Thomas Petit
Our newest series starts with Thomas Petit exploring the advertising technology through the lens of the multiverse. What if Apple thought a little different?
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Updated Mar 18, 2023
We're All Mad Here: The Adtech Nostradamus
After 26 episodes we couldn't be happier to end the show on a high. Maor, our CEO and host, takes a closer listen to past episodes and picks out some of his favorite moments.
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Updated Mar 18, 2023
We're All Mad Here: The Majestic Marketing Analytics Expert
Hadar Telem is the Director of Marketing Analytics @ Huuuge Games. Hadar comes with a ton of experience in marketing analytics and UA in general
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Updated Mar 18, 2023
We're All Mad Here: The Opinionated CMO
Mark Baartse (Outsourced CMO) joins us this week for a very animated discussion. As a seasoned marketing veteran, he has witnessed first-hand the changes across many industries
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Updated Mar 18, 2023
We're All Mad Here: The Awesome Mobile Veteran
We are honored to have Andy Carvell in this episode - a truly awesome mobile veteran. Andy's path to Phiture has been quite an exciting journey.
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Updated Mar 18, 2023
We're All Mad Here: The Odeeo Founder
Amit Monheit the CEO & Co-founder of Odeeo. Amit shares with us the importance of having the vision and passion for what you do
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