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Articles
Articles and opinion pieces on all things advertising, marketing measurement, analytics and other industry insights. In this section you can also find company and team updates.
Updated Aug 21, 2025
Inside INCRMNTAL with Khen Ishai
Tune in to debut episode of "Inside INCRMNTAL" podcast. Meet Khen Ishai, seasoned software engineer, sharing his 2-year journey of personal and professional development.
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Updated Jun 30, 2025
Marketing Measurement Orchestration
Marketers face the challenge of choosing the right measurement mix. It is essential to explore all options to create a harmonious marketing strategy.
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by Maor Sadra Updated May 21, 2025
MMM Priors (Challenges with Building MMM) Garbage in, Garbage out
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Updated Aug 21, 2025
Exploring the Multiverse with Maor Sadra
Maor Sadra, co-founder and CEO of INCRMNTAL joins us as we dive deep into an exciting future of advertising where there are hoverboards...
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by Maor Sadra Updated Aug 26, 2025
Mythbusting: Incremental measurement is only relevant for omnichannel advertisers spending millions of dollars
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Updated Oct 25, 2025
Exploring the Multiverse with Claire Rozain
Claire Rozain , Sr Manager, Ad Monetisation and UA Carry1st joins us as we dive deep into the "scary" world that is entrepreneurship!
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