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Articles
Articles and opinion pieces on all things advertising, marketing measurement, analytics and other industry insights. In this section you can also find company and team updates.
Updated Aug 21, 2025
Exploring the Multiverse with Claire Rozain
Claire Rozain , Sr Manager, Ad Monetisation and UA Carry1st joins us as we dive deep into the "scary" world that is entrepreneurship!
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Updated Aug 21, 2025
Exploring the Multiverse Bichoï Bastha
Bichoï Bastha, Chief Revenue and Business Officer at Dailymotion joins us as we dive deep into the ever-changing industry that is AdTech and explore a cookie-less future!
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by Natalia Vasilyeva Updated Aug 26, 2025
Mythbusting: Debunking common myths about in-game advertising
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by Shamanth Rao Updated Aug 26, 2025
How to use Generative AI tools to power your performance ad creative process
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Updated Aug 21, 2025
Exploring the Multiverse: Naftali Hazony
Naftali Hazony, CMO of Game Story joins us to dive into a parallel universe where one of the remaining MMPs launches an SDK Ad network (without getting acquired by one)...
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