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Articles and opinion pieces on all things advertising, marketing measurement, analytics and other industry insights. In this section you can also find company and team updates.
Updated Mar 2, 2026
8 Measurement Platforms Entertainment Advertisers Should Evaluate in 2026
Eight measurement platforms reshaping entertainment advertising effectiveness in 2026
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Updated Feb 26, 2026
A Marketer's Guide to Marketing Measurement Frameworks for 2026
Causal marketing measurement frameworks for privacy-first growth in 2026
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by Maor Sadra Updated Feb 17, 2026
The Incrementality of the Super Bowl
The performance and impact of the biggest game day
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Updated Feb 23, 2026
Attribution vs Incrementality Benchmarks
The Hidden Bias in Your Attribution Data
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by Jared Lapin Updated Feb 9, 2026
Audio Was Always Powerful. Now It’s Provable.
Audio earned trust and attention. Now intelligence proves incremental performance.
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