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Articles and opinion pieces on all things advertising, marketing measurement, analytics and other industry insights. In this section you can also find company and team updates.
Updated Nov 14, 2025
Comparing GeoLift Testing, MMM and INCRMNTAL
What are the differences between GeoLift, MMM, and INCRMNTAL?
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by Maor Sadra Updated Nov 14, 2025
LLM Advertising
The inevitability of LLM Ads: Perplexity Ads, ChatGPT Ads, Claude Ads
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by Shad Alter Updated Aug 24, 2025
eToro’s Shad Alter on Marketing for Success
Marketing’s no longer about how many clicks or views you get. Now it’s all about brand presence and whether your campaign is actually influencing consumer behavior.
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