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Articles and opinion pieces on all things advertising, marketing measurement, analytics and other industry insights. In this section you can also find company and team updates.
Updated Jul 11, 2024
Orchestrating Measurements: Kira Tovarovsky
In this episode, we chat with Kira an expert in marketing technology and UA. Kira discusses the impact of privacy laws on UA and how the role of the UA manager has evolved.
Play
by Johana Leeflang Updated Jun 11, 2024
Reducing Ad Spend and Improving Efficiencies: The Easiest Hardest Job
Reducing ad spend and unlock efficiencies
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