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Updated Nov 14, 2025
Beyond the Duopoly
The Channels That Grew the Most in 2025
Discover the real winners of 2025. This exclusive report uncovers the channels that delivered measurable business outcomes, built from $3B in ad spend across 100+ brands.
Built on $3 Billion in Ad Spend. Analyzed by INCRMNTAL.
📈 Which channels tripled in ad spend and why they’re outperforming the duopoly
🎯 How marketers redefined performance by focusing on incrementality, not vanity metrics
🔮 The role of AI in uncovering performance hidden from traditional attribution
💡 Actionable insights on podcasts, CTV, affiliates, and emerging platforms