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Articles
Articles and opinion pieces on all things advertising, marketing measurement, analytics and other industry insights. In this section you can also find company and team updates.
Updated Aug 21, 2025
MDM: Surfing in a squall
The deprecation of the IDFA, deterministic app install attribution, what the future of mobile looks like without the IDFA.
Play
Updated Aug 21, 2025
MDM: Future of Attribution
A special MDM interview between Eric Seufert, Maor Sadra, and Peter Hamilton (former CEO @ TUNE)
PlayUpdated Aug 21, 2025
MDM: Fingerprints & bad incentives
Probabilistic attribution for mobile advertising and why bad incentives prevent advertisers from rejecting it.
PlayUpdated Aug 21, 2025
MDM: Advertising in a recession
How advertisers should respond to the slowdown in growth across mobile due to the 2022 recession?
Play
Updated Aug 21, 2025
$3 Billion in incrementality testing
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth.
Play
