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Articles
Articles and opinion pieces on all things advertising, marketing measurement, analytics and other industry insights. In this section you can also find company and team updates.
by Natalia Vasilyeva Updated Jul 3, 2023
Mythbusting: Debunking common myths about in-game advertising
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by Shamanth Rao Updated Oct 22, 2023
How to use Generative AI tools to power your performance ad creative process
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Updated Jun 15, 2023
Exploring the Multiverse: Naftali Hazony
Naftali Hazony, CMO of Game Story joins us to dive into a parallel universe where one of the remaining MMPs launches an SDK Ad network (without getting acquired by one)...
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Updated Jun 8, 2023
Exploring the Multiverse: Alex Bauer
Alex Bauer, Head of Product at Branch joins us to dive into a parallel universe where there might no longer be an App Store...
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by Maor Sadra Updated Jun 30, 2025
Marketers' Epiphany: Attribution isn't an effective measurement method.
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