Planning how to spend money on marketing can be confusing. 

You might set big goals, but then get lost in a mess of data from different places that don't match up. 

Many companies end up guessing instead of planning carefully, which leads to wasted money and missed opportunities.

But don't worry! Changes in privacy rules actually give us a chance to do better. 

This Handbook will show you the best ways to plan your marketing budget using simple methods and tools. It's full of tips from experienced marketers and easy-to-understand examples.

Whether you're a big-shot marketing boss or someone who deals with finances, this handbook has something for you. 
Let's make planning your budget easier and more successful!