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Articles
Articles and opinion pieces on all things advertising, marketing measurement, analytics and other industry insights. In this section you can also find company and team updates.
Updated Aug 25, 2025
How Can I Measure Performance For TV Campaigns?
The idea of advertising on TV seems foreign to digital marketers. Why “waste” budget on a medium that is untrackable?
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Updated Aug 25, 2025
Campaigns Perform Well, but Organics Are Down
Your own marketing activity is the biggest cannibalizing factor over your marketing performance.
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by Maor Sadra Updated Aug 25, 2025
How to Optimize Media Spend Towards Performance
There is no single recipe for optimization...
Read Moreby Maor Sadra Updated May 21, 2025
Best Practices for Performance Marketing
The best performance marketers are somewhat of a mix of art and science...
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Updated Aug 25, 2025
Why Did My Campaigns Stop Working ?
After weeks of optimizations, tests, creative variations, price adjustments, negotiations, and lots of coffee...
Read Moreby Maor Sadra Updated Aug 25, 2025
Why Did My Liftoff Campaigns Stop Working ?
After weeks of optimizations, tests, creative variations, price adjustments, negotiations, and lots of coffee...
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