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Articles and opinion pieces on all things advertising, marketing measurement, analytics and other industry insights. In this section you can also find company and team updates.
Updated Oct 23, 2025
What are the Most Popular Advertising Channels?
Several weeks ago, we shared an analysis...
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by Maor Sadra Updated Aug 26, 2025
What is the Incrementality of Google?
While we by no means claim to represent...
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Updated Aug 26, 2025
The Data Science of Machine Learning Scoring App Featuring
The Apple App Store is one of the most popular...
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by Maor Sadra Updated May 21, 2025
Marketing Essentials: Marketing Metrics and KPIs You Should Be Reporting To Your CMO
Impressions, followers, conversions, leads… When it comes to marketing metrics...
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Updated Aug 26, 2025
Are you a maximalist or a minimalst?
How many channels are companies advertising across?
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