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Articles
Articles and opinion pieces on all things advertising, marketing measurement, analytics and other industry insights. In this section you can also find company and team updates.
Updated Aug 26, 2025
Are you a maximalist or a minimalst?
How many channels are companies advertising across?
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by Maor Sadra Updated May 21, 2025
Cutting the Right Marketing Spend
You don’t know that you’re going into a recession until you’re actually in one.
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Updated Aug 24, 2025
Fraud Always Finds a Way
Mobile advertising has a dark skeleton in the closet under the term Fraud.
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Updated Jun 30, 2025
What is the Incrementality of Meta?
We will NEVER launch an index scoring ad...
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Updated Aug 21, 2025
Exploring the Multiverse: Eric Seufert
Eric Seufert, joins us to explore an alternative reality where Apple goes back on their privacy policy regarding IDFA. In this parallel universe, what would the advertising industry look like?
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Updated Aug 21, 2025
Exploring the Multiverse: Andy from Phiture
Andy will be delving into the multiverse where chatGPT replace search, killing Paid Search. What would happen if generative AI could create entirely personalized apps and games?
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