Solutions
Teams
Built for your whole team.
Growth Marketers
Marketing Analysts
Data AnalystsIndustries
Trusted by all verticals.
Gaming
Fintech
Travel & mobility
Lifestyle
eCommerce & Retail
AgenciesMediums
Measure any type of ad spend
iOS
Android
Web
TV
Influencer Marketing
Out of Home
In game
PodcastPlatform
Overview
IntegrationsUse Cases
Many Possibilities. One Platform.
Marketing Changes
Cross - Platform
EverythingAI and Automation
The Always-on Incrementality Platform
Analyst
Actionable Insights
Geolift
Media Mix Modeling
About Us
ContactSolutions
Platform
Company
Articles
Articles and opinion pieces on all things advertising, marketing measurement, analytics and other industry insights. In this section you can also find company and team updates.
by Maor Sadra Updated May 21, 2025
Last Touch , Media Mix, Incrementality - What’s The Difference ?
The three different methodologies are not “better” or “worse”...
Read More
Updated Aug 25, 2025
Tracking the “Untrackable” - How Can a Marketer Evaluate Non-Attributable Inventories?
We recently got four industry thought leaders together for a roundtable discussion.
Read More
Updated Aug 25, 2025
Is Control The Ultimate Weapon For A Marketer ?
We recently got four industry thought leaders together for a roundtable...
Read More
by Maor Sadra Updated Aug 25, 2025
“Brand” vs. “Performance”
Mobile marketing and monetization in a non-personalized future have been a hot
Read More
by Maor Sadra Updated Aug 24, 2025
Anti Yield Optimization
A few weeks ago we wrote an article titled Unlock the value of your marketing spend where we spoke about the bias...
Read More