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Articles
Articles and opinion pieces on all things advertising, marketing measurement, analytics and other industry insights. In this section you can also find company and team updates.
Updated Aug 24, 2025
Roku and INCRMNTAL Partnership
Roku and Incrmntal Partner to Give Faster Insights on CTV Ad Spend
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by Maor Sadra Updated Aug 24, 2025
The illusion of precision
Is marketing heading toward an Attribution-Free future?
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