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Articles and opinion pieces on all things advertising, marketing measurement, analytics and other industry insights. In this section you can also find company and team updates.
Updated Aug 26, 2025
Inside INCRMNTAL: Meet Sivan Beck Product & Data Lead
Happy new year and welcome back to our Inside INCRMNTAL series.
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by Maor Sadra Updated Oct 25, 2025
The Value in Incrementality Measurement
In 2020 we set ourselves to solve a really big problem - the problem of...
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Updated Aug 26, 2025
Inside INCRMNTAL: Meet Guy Ben Shoshan Full Stack Engineer
We would like to introduce some of the great people that...
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Updated Aug 26, 2025
A Retrospective Of 2021 And Predictions For 2022 From The Top Experts In Advertising
As 2021 is slowly coming to an end and we are preparing ourselves...
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Updated Oct 25, 2025
2022: The Year of the Marketing Data Scientist
As we roll into 2022, we take stock of the things we achieved in 2021 and...
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by Maor Sadra Updated Aug 26, 2025
Why True Attribution Focuses On Incrementality: The Importance Of Measuring Every Step Of The Way
Marketers know all too well the challenges of cutting...
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