Articles

Articles and opinion pieces on all things advertising, marketing measurement, analytics and other industry insights. In this section you can also find company and team updates. 

 

by Maor Sadra Updated Aug 25, 2025

Cookies are going away

(or maybe there is no cookie?)

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by Maor Sadra Updated Aug 24, 2025

Causal AI

And the five phases of innovation acceptance

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by Maor Sadra Updated Aug 25, 2025

What does INCRMNTAL replace?

(hint: It’s not the MMP)

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by Tommy Albrecht Updated Aug 25, 2025

Targeting Strategy in the Privacy Puzzle

Funnel

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by Ksenia Yurkina Updated Aug 26, 2025

Targeting Strategy in the Privacy Puzzle

Apptica

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by Oriol Malvehy Updated Aug 26, 2025

Targeting Strategy in the Privacy Puzzle

Smadex

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