INCRMNTAL Explorer Dashboard has long helped marketers measure the incremental impact of their marketing efforts across channels, platforms, and regions. Now, INCRMNTAL is taking campaign measurement a step further with the introduction of campaign-level insights within the Explorer dashboard. This new feature gives marketers a detailed view of each campaign's individual contribution. It makes tactical optimizations more precise than ever.

Campaign-Level Insights Now Available in Explorer

Privacy regulations are eliminating user-level data. With the deprecation of the IDFA, Cookies, and GAID, marketers are left with faulty, inaccurate attribution reports. Some marketers turned to Media Mix Modeling. But, it lacks granularity.  Other marketers have turned to costly and complex incrementality experiments. INCRMNTAL fills this gap by using causal AI, which continuously measures each marketing tactic’s impact without A/B testing. 
Until now, the INCRMNTAL Explorer has let marketers measure the incremental impact of their activities across various channels, platforms, and regions. This level of insight allows advertisers to understand how their efforts were performing on a broad scale, guiding strategic decisions for overall channel or platform investment. Campaign-level insights within Explorer help marketers dissect the performance of each individual campaign within a given channel or platform. The ability to drill down to the campaign level allows marketers to assess performance on a much finer scale.

Key Benefits of Campaign-Level Insights

The new campaign-level insights use the same algorithm as the Explorer platform. It is a causal discovery distribution algorithm. But, by focusing on individual campaigns, this feature allows for better, tactical optimization.The addition of campaign-level insights to the INCRMNTAL Explorer brings a host of new benefits that help marketers refine their tactics with confidence:

Precision in Incrementality Measurement: With the combination of contribution and marginal values for each campaign’s selected KPIs, marketers can identify where their next marketing dollar will be most impactful. Campaign-level insights reveal which specific campaigns are incremental and which ones contribute minimally, helping advertisers make targeted, data-driven budget decisions.

Insightful, Cross-Dimensional Analysis: By breaking down the performance of each campaign within a channel, marketers can optimize on a tactical level rather than making broad, channel-wide changes. Marketers can now measure and compare campaigns across iOS, Android, Web, TV, Connected TV (CTV), and influencer marketing channels, making it easy to evaluate performance in an integrated, cross-channel context.

Continuous, Experiment-Free Measurement: Campaign-level insights eliminate the need for A/B testing or manual experiments. The Explorer platform’s always-on algorithm continuously measures each campaign's contribution over time, leveraging causal AI to provide reliable results.

Practical Applications of Campaign-Level Insights

The new feature allows marketers to refine each campaign within a channel, making precise adjustments that maximize ROI. Marketers can now measure the incremental impact of campaigns across multiple channels, with insights on both immediate and long-term effects, without relying on user-level data.

Transforming Campaign Measurement

By introducing campaign-level insights, INCRMNTAL Explorer gives marketers an essential tool for today’s data-conscious landscape. This new level of precision provides actionable insights, enabling brands to drive optimal results from each campaign. For marketers seeking clarity in a complex ecosystem, INCRMNTAL Explorer offers a smarter path to maximizing incremental impact and ROI with confidence.