About the author

Johana Leeflang

Meet Johana, our passionate Marketing Lead with over 10 years of experience. At INCRMNTAL, she oversees partnerships, content creation, and social media. She believes effective marketing combines storytelling, understanding consumer psychology, and unique branding. Johana is passionate about her role, much like the adtech industry she thrives in, which is constantly evolving and challenging. Previously, she held leadership roles at Applift and Glispa, honing her expertise and dedication to innovative marketing solutions. Johana is also a seasoned foodie on an adventure find the best bites around the globe. Her top culinary hotspots? India, Japan and Italy.