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Demystifying Problematic Measurement
Understanding Deterministic, Fingerprinting, and Probabilistic
Seasonality in Marketing
Should you advertise during the holidays?
Advertising on Snapchat
Everything you need to know
Campaign Measurement on iOS
Is this still possible ?
Is it incremental or not ?
Art or Science?
Is Marketing an Art or a Science?
Google Announces the Sandbox
Google's announcement in details
Android Privacy Sandbox
Everything you NEED to know about APS
The Value in Incrementality
What is the value our customers gain?
2022 Year End Predictions
Learnings from 2021 and Predictions for 2022
Moti Tal: Why did I co-found INCRMNTAL?
FB Global Blackout
Measuring the impact over the 5 hours blackout
Where are my conversions going after Apple's ATT ?
Always On Incrementality
Eliminating the need for Geo-Testing
Logan the Logger
Announcing the first ever fully automated marketing logger
The Impact of ATT
The five trends resulting from ATT
Incrementality without Experiments
Why we call BS on 'ground truth' experiments?
Allow Tracking ?
Why would anyone click it if the message is so harsh?
Does the latest version offer Multi-touch? think again!
Produce Advertising That Sells
How To Measure In A Privacy-First World
Truly Unbiased Measurement
Why Do We Not Trade Media (And Never Will)
Attribution & Cannibalization
How AirBNB & UBER found that +80% of their spend was redundant
THE MAT(C)H PROBLEM
Opt In rates are around 50%. The implications are FAR WORSE.
MMM vs. Last-click
Last Touch , Media Mix, Incrementality. Which should you use?
Tracking the Untrackable
How Can a Marketer Evaluate Non-attributable Inventories?
In-housing Ad Stack
Is Control The Ultimate Weapon For A Marketer ?
Brand vs. Performance
Who Will Win Marketing In A Non-Personalized Future
The META Marketing Paradox Of “No Change”
Anti Yield Optimization
Learn How To Improve Your Incremental ROAS
Marketing Automation Isn't Here to Replace You. Yet.
WTF Happened ?
OMG! Why Did My Campaign Stop Performing ?
Ride the (Organic) Wave
How To Leverage External Factors Affecting Your Performance?
The System Is Broken
Unlock The Value Of Your Marketing Spend
Ready for POST IDFA
We Are Ready For The Apple IDFA & Google GAID Deprecation.Are You ?
Correlation ≠ Causation
We have been making wrong decisions based on wrong data
INCRMNTAL Seed Round
INCRMNTAL raises round to help marketers measure VALUE in a post IDFA world
Win, Claim, Cause
Marketing is anything but deterministic
Thank You Apple
For Sending Our Industry Into Chaos. Again
THE INCREMENTALITY BLOG
INCRMNTAL is an Incrementality testing platform. We offer a next gen measurement approach to digital marketing, prepared for the POST Identifier world. Our thought leadership articles can be all found here