Customer Relationship Management (CRM) in marketing refers to a strategic approach and set of practices aimed at managing and nurturing relationships with customers throughout their lifecycle. It involves utilizing technology, data analysis, and personalized communication to understand and fulfill customer needs, ultimately driving customer satisfaction, loyalty, and retention.
CRMs enable businesses to design targeted marketing campaigns, personalized promotions, and tailored content that resonate with specific customer segments. It also facilitates customer engagement through personalized communication channels such as email marketing, social media, and mobile apps. Is used for targeting, re-targeting and retention purposes.