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Incrementality Measurement with INCRMNTAL and Out of Home (OOH)
Onboarding your aggregated data using Out of Home (OOH) will be seamless and quick.
Measuring billboard, subway ads, and other OOH ad campaigns required point solutions, or complex geo fencing analysis of foot traffic. It was such a hassle that many digital marketers decided to abandon the attempt.
INCRMNTAL allows brands to measure the performance and returns of OOH marketing activities.