Roku Ads Measurement Software

Incrementality Measurement with INCRMNTAL and Roku

Onboarding your aggregated data using Roku will be seamless and quick.

With the #1 platform for streaming television in the U.S., Roku wants to revolutionize the way the world watches TV.

Their streaming players, Roku TV models, audio equipment, and purpose-built operating system that powers it all can turn any TV into an outstanding streaming experience, with seamless integration of hardware and software.

Roku and INCRMNTAL are joining forces to provide marketers a clear view of CTV performance. By utilizing INCRMNTAL’s advanced incrementality measurement with Roku Ads Manager, advertisers can unlock real-time insights into the revenue impact of their ad spend.

Digital natives are taking to television in the streaming era, where ad serving on TV now works more like our phones and desktops. But when most conversions take place on second screens, there are minimal standards for measuring the ROI compared to the same device, direct response ads on search and social. That is why Roku partnered with INCRMNTAL to demonstrate the full influence of its self-service, CTV performance solution, Roku Ads Manager.

How it works:
INCRMNTAL measures performance on CTV by analyzing shifts in spend and marketing activities over time compared to aggregated funnel metrics provided by the advertiser. Using a unique AI model to isolate the relationships between data sets without relying on user-level data, the platform quantifies the incremental impact of CTV campaigns using a powerfully accurate statistical inference model. INCRMNTAL's statistical approach to measurement removes the need to share user level data, while also avoiding the challenges with a last touch attribution approach.
By utilizing INCRMNTAL’s measurement with Roku Ads Manager, advertisers can have greater visibility into the effectiveness of their CTV campaigns. Together, Roku and INCRMNTAL are working to set new benchmarks for measurable, data-driven advertising in the CTV space.

If you're new to INCRMNTAL and already running campaigns with Roku, ask your Roku contact for an introduction, or let us know that you're working with Roku. Roku and INCRMNTAL came up with a special offer for new platform users. Reach out to us by scheduling time to speak

About Roku Ads Manager
Roku Ads Manager is the latest addition to Roku’s robust portfolio of products for advertisers, which aims to offer maximum choice in how they purchase the company’s premium advertising supply. From major brands to small businesses, Roku is focused on democratizing access to CTV and making it easier to drive better results.
To learn more about Roku Ads Manager, please visit https://advertising.roku.com/solutions/advertise/ads-manager

Nathan Johnson, Paid Acquisition Manager, Acorns

Historically, measuring the impact of our streaming TV efforts has been challenging. With INCRMNTAL, we now have a clearer view of the value our Roku campaigns deliver, giving us the confidence to scale them.