About the author

Shamanth Rao

Shamanth Rao is the founder and CEO of the boutique growth marketing firm RocketShip HQ and host of the podcast Mobile User Acquisition Show. In the past, he has led growth leading to 3 acquisitions(Bash Gaming, by GSN Games; PuzzleSocial, by Zynga; FreshPlanet, by GameLoft).

You can check out his new workshop series Mobile Growth Lab, which helps mobile marketers win in a post-identifier world.