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Podcasts
The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the advertising industry, marketing measurement, attribution, analytics and other industry insights.
Updated Aug 26, 2025
Creative Testing: Strategies for High-Impact Ad Campaigns
Discover effective creative testing strategies to boost ad performance. Learn how to test, analyze, and optimize creatives for high-impact campaigns.
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Updated Aug 26, 2025
Measuring Performance Creative: Blending Analytics and Artistry
Performance creative blends art and analytics to deliver ads that look great and drive measurable results.
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Updated Aug 26, 2025
Understanding Ad Metrics: A Guide for Digital Marketers
Learn key advertising metrics and how to leverage them to optimize your digital marketing campaigns. Turn data into actionable insights that drive better performance.
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Updated Aug 21, 2025
Top Rising Channels
See which channels tripled in growth and why incrementality beats vanity metrics.
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Updated Aug 24, 2025
Retail Media Networks Are the New Walled Gardens
Retail media networks promise transparency, but deliver measurement silos that mirror yesterday’s walled garden trap.
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Updated Jul 24, 2025
The 2025 Marketing Team
Marketing in 2025 isn’t bigger or louder - itt’s smarter, AI-native, and built on measurement fluency.
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