Solutions
Teams
Built for your whole team.
Growth Marketers
Marketing Analysts
Data AnalystsIndustries
Trusted by all verticals.
Gaming
Fintech
Travel & mobility
Lifestyle
eCommerce & Retail
AgenciesMediums
Measure any type of ad spend
iOS
Android
Web
TV
Influencer Marketing
Out of Home
In game
PodcastPlatform
Overview
IntegrationsUse Cases
Many Possibilities. One Platform.
Marketing Changes
Cross - Platform
EverythingAI and Automation
The Always-on Incrementality Platform
Analyst
Actionable Insights
Geolift
Media Mix Modeling
About Us
ContactSolutions
Platform
Company
Podcasts
The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the advertising industry, marketing measurement, attribution, analytics and other industry insights.
by Maor Sadra Updated Jun 30, 2025
The Surgery Was a Success. The Patient Died.
Why Incrementality Experiments Are the Flatline of Modern Marketing
Read More
by Maor Sadra Updated Jun 13, 2025
The Marketing Data Engineer
A key new member in every marketing team?
Read More
Updated Jun 10, 2025
Are Your Social Media KPIs Telling the Truth?
How Incrementality Reveals the Real Impact
Read More
Updated May 30, 2025
I Measured Incrementality. Now What?
What do you do with the newly found incremental figures?
Read More
Updated May 18, 2025
What Is Incremental Lift
Incremental Lift: Calculation, Formula, and Analysis for Campaign Success
Read More