Incrementality testing provides operational insights for optimization, helping advertisers unlock the full value of their budget.
This method can provide insights at granular levels over campaigns, demographics, vendors, geo location, contextual features. These insights can be used at an operational and tactical level.
By observing changes in sales and marketing data, our incrementality platform is able to create hyper parameters (a combination of parameters across a time series) that can show if an activity is incremental or not.
Incrementality testing has been a holy grail in marketing , but only very few invested the resources required to evaluate it.
With the current market conditions eliminating identifiable data companies are forced to make the effort of researching incrementality as the best alternative to measurement.