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Home
Solutions

Teams

Built for your whole team.

Growth Marketers
Marketing Analysts
Data Analysts

Industries

Trusted by all verticals.

Gaming
Fintech
Travel & mobility
Lifestyle
eCommerce & Retail
Agencies

Mediums

Measure any type of ad spend

iOS
Android
Web
TV
Influencer Marketing
Out of Home
In game
Podcast
Platform
Overview

Learn more about INCRMNTAL's Measurement Platform for Advertisers.

Integrations

Seamlessly connect your marketing and sales data with our integration partners.

Use Cases

Many Possibilities. One Platform.

Marketing Changes
Cross - Platform
Everything

AI and Automation

The Always-on Incrementality Platform

Analyst
Actionable Insights
Geolift
Pricing
Resources
Company
About Us

Let us tell you a little bit about ourselves.

Contact

Get in touch with the Incrmntal team.

FAQ
Careers

HVOD Hybrid Video on Demand

Hybrid Video on Demand (HVOD) is a streaming service model that combines elements of both Subscription Video on Demand (SVOD) and Transactional Video on Demand (TVOD). In HVOD, users have the option to access a library of content through a subscription plan while also having the ability to rent or purchase individual titles on a pay-per-view basis.

HVOD platforms offer users flexibility in how they consume content. Subscribers can enjoy unlimited streaming of a wide range of movies, TV shows, and other video content included in their subscription, similar to SVOD services. Additionally, users can choose to rent or buy specific titles that are not included in the subscription, providing access to premium or new release content on-demand, akin to TVOD offerings.

Popular HVOD platforms may include a subscription tier with ad-free content and additional perks, along with options for users to rent or purchase individual titles as needed. This hybrid model caters to diverse viewer preferences and consumption habits, offering a comprehensive entertainment experience.

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