SKAdNetwork (SKAN) is Apple's privacy-preserving attribution framework that allows advertisers to measure ad performance without accessing user-level data. While SKAN enhances user privacy, it also introduces challenges in data granularity and real-time optimization. At INCRMNTAL, we recognize the importance of adapting to SKAN's limitations and developing innovative solutions to maintain effective marketing measurement in a privacy-first environment.

You can learn more about SKAdNetwork in this article.