Consumable is a leading advertising technology platform redefining how brands connect with audiences through addressable, high-performance audio. With nearly 220 million Comscore-verified users and 30+ billion monthly impressions, Consumable expands the audio ecosystem to deliver immersive experiences wherever listeners engage. By activating first-party data alongside listener intelligence, contextual precision, and exclusive inventory, Consumable helps brands extend their reach and drive measurable performance outcomes.

Why Consumable & Incrmntal

Audio plays a critical role in the customer journey, but its impact is often under-measured. By pairing Consumable’s addressable audio reach with Incrmntal’s always-on incrementality measurement, advertisers can understand the true, causal impact of audio on business outcomes, beyond last-touch attribution. Together, we deliver privacy-safe insights that help brands confidently invest in and scale audio.

How It Works

Incrmntal connects to Consumable campaign data to measure incremental lift without pixels or user-level tracking. By analyzing changes in spend, creative, and audience strategy, its AI-powered models surface clear insights that help advertisers optimize audio campaigns and validate real business impact.

Learn more at Consumable.com