Amazon Prime Video offers a variety of advertising options to reach a large and engaged audience. Advertisers can leverage formats like video ads, display ads, and sponsored tiles to showcase their products or services to potential customers.

INCRMNTAL's measurement capabilities can help advertisers understand the effectiveness of their Prime Video campaigns. By analyzing data on engagement, and conversions, INCRMNTAL can provide insights into the lift generated by Prime Video advertising compared to other channels. This information can help advertisers optimize their campaigns and allocate budgets effectively.