Incrementality Measurement with INCRMNTAL and Teads

Onboarding your aggregated data using Teads will be seamless and quick.

Teads is a global digital advertising platform specializing in premium video and CTV (Connected TV) inventory. It partners directly with top publishers to deliver brand-safe, high-quality ad experiences across online video, mobile, and television environments.

Teads is best known for inventing outstream video ads—a format that lets advertisers reach audiences within editorial content rather than relying on pre-rolls. Today, the company operates a powerful end-to-end platform that combines media distribution, data-driven targeting, creative optimization, and measurement, giving advertisers a unified way to reach consumers across screens with measurable impact.

In short, Teads bridges the gap between digital and TV by offering scalable, transparent, and privacy-forward video advertising to global brands.