Vibe.co is a dedicated CTV-only DSP, revolutionizing CTV advertising by making premium TV ads more accessible, affordable, and performance-driven. Its self-serve platform allows brands to launch highly targeted CTV campaigns across 500+ top streaming channels, including Hulu, Roku, and Pluto TV, with budgets starting at just $50/day. With an exclusive focus on CTV, Vibe is designed for optimal performance and scale, ensuring advertisers get the most out of their TV ad investments.
 

Why Use Vibe & INCRMNTAL Together?

CTV is a powerful channel, but measuring its true impact can be challenging. INCRMNTAL’s always-on incrementality measurement helps brands go beyond impressions and views to understand the real business outcomes of their campaigns. Advertisers using Vibe and INCRMNTAL together can optimize campaigns in real time, eliminate wasted spend, and gain insights into how CTV influences other marketing channels like web traffic and conversions.

“Our top priority is always growing ROAS, and Vibe has exceeded our net D7 ROAS goal significantly. The campaign has been effortless to manage. I simply let the Vibe team handle everything, and the reporting dashboard has been fantastic.”
- Julian Bacquet - Senior Media Buyer at Bagelcode

How the Integration Works

INCRMNTAL automatically tracks changes in CTV campaign performance, such as budget adjustments, creative updates, and audience shifts. Using AI-driven analysis, it determines the incremental impact of these changes without requiring complex A/B testing or tracking pixels. Advertisers receive clear, data-backed insights that help them scale what works and cut what doesn’t.