Solutions
Teams
Built for your whole team.
Growth Marketers
Marketing Analysts
Data AnalystsIndustries
Trusted by all verticals.
Gaming
Fintech
Travel & mobility
Lifestyle
eCommerce & Retail
AgenciesMediums
Measure any type of ad spend
iOS
Android
Web
TV
Influencer Marketing
Out of Home
In gamePlatform
Overview
IntegrationsUse Cases
Many Possibilities. One Platform.
Marketing Changes
Cross - Platform
EverythingAI and Automation
The Always-on Incrementality Platform
Autonomous
Actionable Insights
About Us
Careers
ContactHome
Solutions
Teams
Built for your whole team.
Industries
Trusted by all verticals.
Mediums
Measure any type of ad spend
Platform
Use Cases
Many Possibilities. One Platform.
AI and Automation
The Always-on Incrementality Platform
Pricing
Resources
Company
FAQ
Continuous
Incrementality Measurement
Why Incrementality Now?
Background to tracking, attribution, and changes in regulations around privacy made by Apple and Google.
Old School Incrementality Testing:
Randomized control group, surveys and panels, blackout and partial blackouts.
Continuous Incrementality:
What methods can marketers use to understand the value of their marketing spend without being forced to stop advertising.