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Solutions
Teams
Built for your whole team.
Industries
Trusted by all verticals.
Platform
Use Cases
Many Possibilities. One Platform.
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Resources
Company
FAQ
Why Incrementality Now?
Background to tracking, attribution, and changes in regulations around privacy made by Apple and Google.
Old School Incrementality Testing:
Randomized control group, surveys and panels, blackout and partial blackouts.
Continuous Incrementality:
What methods can marketers use to understand the value of their marketing spend without being forced to stop advertising.