Cross-Platform Marketing should be the go-to strategy for all brands. TV, Influencers, OOH, In-Game, and of course, Digital.
Advertisers often would say: "We tried TV but it didn't work". But the "why not?" got our attention: "we don't know how to measure" or worse: "we really don't know!"
We thought it was our duty to look into what a successful cross-platform marketing strategy should look like and more importantly how do you know if it's helping you reach your KPIs: How do you measure the success of a full cross-platform marketing strategy?