Updated May 18, 2025

CTV: The Growth Engine

For the Future of Advertising

Unlock the True Power of Connected TV
CTV isn’t the future of advertising—it’s the now. But until recently, the channel lacked one critical thing: proof. In this industry-first report, we analyzed $2B in ad spend across 50+ brands to uncover how CTV stacks up against YouTube and Linear across performance, cost, and scale.

Whether you're a seasoned TV buyer or just starting to explore streaming, this report will show you why CTV isn’t just efficient—it’s transformational. Learn how top brands are using CTV to drive real business outcomes with measurable impact.

Roku

Universal Ads

vibe

INCRMNTAL

Inside the report, you’ll find insights such as:

Why CTV outperforms both YouTube and Linear TV in driving conversions per dollar
How advertisers scaling CTV budgets are seeing compounding returns, not diminishing ones
The true cost-efficiency of non-YouTube CTV inventory—hint: it’s a hidden gem
Which verticals are winning with CTV (and who’s still stuck in legacy habits)
When CTV campaigns convert best—and why timing beats tradition
How top marketers are ditching outdated attribution models for real incrementality

You'll also get exclusive insights and quotes from industry leaders at ROKU, Comcast, and Vibe.co, sharing how they view CTV's role in reshaping the video advertising ecosystem.

Don’t just shift budgets. Shift your mindset.

👇 Download the Report 👇