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Home

Solutions

Teams

Built for your whole team.

Growth Marketers
Marketing Analysts
Data Analysts

Industries

Trusted by all verticals.

Gaming
Fintech
Travel & mobility
Lifestyle
eCommerce & Retail
Agencies

Platform

Overview

Learn more about INCRMNTAL's Measurement Platform for Advertisers.

Integrations

Seamlessly connect your marketing and sales data with our integration partners.

Use Cases

Many Possibilities. One Platform.

Marketing Changes
Cross - Platform
Everything
Autonomous

The Always-on Incrementality Platform

Pricing

Resources

Company

About Us

Let us tell you a little bit about ourselves.

Careers

Discover what it's like to be a part of the INCRMNTAL team.

Contact

Get in touch with the Incrmntal team.

FAQ

Is INCRMNTAL an

Alternative to Measured ?

Measured

Measured offers a software to store marketing data and data from your business, offering three products:

mMDW - marketing data warehouse, ingesting and unifying data for marketing measurement.

mExperiment - systematic incrementality experiment management to understand incrementality.

mDecisions - Optimization reports to help you plan your marketing media mix.

Measured is integrated with several platforms to access your data:

Measured offers a systematic approach to running incrementality tests using either Audience Split Tests (creating a test and control group using device identifiers or cookies to target users with separate messages), or by conducting partial blackout tests using Matched Market Testing

Measured was founded in 2017 as a solution for web and offline advertisers who needed a way to consolidate all marketing data, providing a method to track manual incrementality tests such as split audience test and partial blackouts.

 

INCRMNTAL

INCRMNTAL was founded in 2020 as a privacy first incrementality measurement platform. The platform provides advertisers with a method to measure incrementality without any extra hassle.

INCRMNTAL offers a self service platform running continuous incrementality measurement. The platform uses your own marketing data (UI based integration to any data source of your choosing) allowing you to click a button and get incrementality and cannibalization insights within seconds.

INCRMNTAL has integration to the leading attribution providers and data stores, allowing advertisers a one-click integration process.

he platform was built as an insights platform, rather than providing you with reports to analyze and understand between the data - the platform shows you exactly what the results mean.

The platform was designed for a post-privacy world, where user identifiers are not required at all for measurement.

INCRMNTAL does not require any action from your side to measure the incremental value of your marketing activities. The platform provides useful insights based on marketers biggest pain points:

INCRMNTAL is a great alternative to Measured

Comparison PointMeasuredINCRMNTAL
PlatformsWeb (Desktop) + OfflineCross Platform
Privacy CompliantNoYes
Measurement MethodAudience Split, Match MarketContinuous Measurement using Causal Inference
Integration ProcessSetup of each platform you work with separately1 click integration
Platform ConceptReporting PlatformInsights Platform
PricingIntrasnparentPlatform License 
Free TrialNoYes

 

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