Measured offers a software to store marketing data and data from your business, offering three products:
mMDW - marketing data warehouse, ingesting and unifying data for marketing measurement.
mExperiment - systematic incrementality experiment management to understand incrementality.
mDecisions - Optimization reports to help you plan your marketing media mix.
Measured is integrated with several platforms to access your data:
Measured offers a systematic approach to running incrementality tests using either Audience Split Tests (creating a test and control group using device identifiers or cookies to target users with separate messages), or by conducting partial blackout tests using Matched Market Testing
Measured was founded in 2017 as a solution for web and offline advertisers who needed a way to consolidate all marketing data, providing a method to track manual incrementality tests such as split audience test and partial blackouts.
INCRMNTAL was founded in 2020 as a privacy first incrementality measurement platform. The platform provides advertisers with a method to measure incrementality without any extra hassle.
INCRMNTAL offers a self service platform running continuous incrementality measurement. The platform uses your own marketing data (UI based integration to any data source of your choosing) allowing you to click a button and get incrementality and cannibalization insights within seconds.
INCRMNTAL has integration to the leading attribution providers and data stores, allowing advertisers a one-click integration process.
he platform was built as an insights platform, rather than providing you with reports to analyze and understand between the data - the platform shows you exactly what the results mean.
The platform was designed for a post-privacy world, where user identifiers are not required at all for measurement.
INCRMNTAL does not require any action from your side to measure the incremental value of your marketing activities. The platform provides useful insights based on marketers biggest pain points:
INCRMNTAL is a great alternative to Measured
|Platforms||Web (Desktop) + Offline||Cross Platform|
|Measurement Method||Audience Split, Match Market||Continuous Measurement using Causal Inference|
|Integration Process||Setup of each platform you work with separately||1 click integration|
|Platform Concept||Reporting Platform||Insights Platform|