MetricWorks offers a “Top-Down” incrementality measurement, LTV prediction and User acquisition automation.
MetricWorks Polaris offers customers the ability to onboard their marketing data to automate “ground truth” experiments by pausing campaigns and channels in certain countries in order to provide reports showing you the incrementality of marketing activities.
MetricWorks considers itself as an MMP, just like Appsflyer, Adjust, Kochava, and Singular, yet offers a solution that works with existing MMPs.
MetricWorks was founded in 2014 under Target Circle, an affiliate management automation platform. The company pivoted towards incrementality and UA automation during 2020.
INCRMNTAL was founded in 2020 as an innovative technology company, offering continuous incrementality measurement. Unlike MetricWorks, INCRMNTAL does not require marketers to stop any of their campaigns or channels to measure the incremental impact.
INCRMNTAL allows marketers to select the channel, campaign or even single marketing activities and measure those directly through the platform.
The dashboard provides the marketer with the incremental (or cannibalization) results, allowing marketers to make tactical optimization decisions.
Integrating with INCRMNTAL takes about 10 minutes, as the platform has already built the infrastructure with all leading MMPs as well as data stores.
INCRMNTAL is a pure SaaS platform, priced based on licensing fees, while MetricWorks is priced based on % of media spend.
INCRMNTAL does not require any action from your side to measure the incremental value of your marketing activities. The platform provides useful insights based on marketers biggest pain points:
INCRMNTAL has been receiving a lot of positive feedback, and based on all customers who tried the platform, INCRMNTAL provides more value at a fraction of the costs of MetricWorks.
|Top Down Incrementality, Econometrics
|3 week integration process
|1 click integration
|Time to run tests ?
|Minimum 1 week (pausing campaigns)
|% of Media Spend