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Updated Apr 26, 2023
Measurement In
A Post Identifier World
Go through the History of Identifiers:
UDID, IMEI, AdTruth ID, Mac Address, Android ID, IDFA. Identifiers changed through the short history.
IDs Fueled the App Economy:
When the fuel runs out, everything is impacted. Device Graph, retargeting, tracking & attribution
POST ID Measurement:
Learn about how measurement looks like with no user level tracking available. Learn about Media Mix Modeling, Incrementality testing